Google Penguin is a name that refers to the process of updating routine Google search engine algorithm, this time focused on improving the quality of search results of Google Search Engine (SERP) by cleaning (lower rank or not to be 'index'at all) sites that are identified as " webspam ". "Webspam" are sites that either intentionally or unintentionally violate rules of quality "Google Quality Guidelines" in order to get a high ranking in Google search results page.
Yes,it actually have a "rule" about the quality of a site or a blog. Unfortunately, this rule is not widely known (or perhaps ignored) by the owner of the site or blog. In fact, if followed, the specter of Google penguins do not actually need to be a scary ghost. Website or blog would not be affected by the decline in the ranking of Google Penguin.
In this article I will review these tips on how to avoid the negative impact of Google Penguin. These tips are all sourced from Google's Quality Guidelines.
1. Avoid Hidden Text or Hidden Links
Hidden text or hidden links or text links that are deliberately hidden so as not to be seen by visitors to the site or blog, but still readable by search engine robots. Usually, hidden text or links are the targeted keywords to improve ranking in search engines. Some ways to make hidden text or hidden links for example by making the text color the same as the background color of your website or blog, containing text behind an image, using CSS to hide text or make text with font size "0". Google Penguin will remove the index of a search engine site or blog that allegedly includes hidden text or hidden links. That is, the website or blog you would be missing from Google's search results page.
What to do:
a. If you ever make hidden text or hidden links, text or immediately remove the link or show that can be seen by visitors to your website or blog.
b. If you use Javascript, images or video, use the attribute "noscript" tag, attribute "ALT" or give a description of the image or video.
c. Once you are sure that your site or blog does not violate the rules of hidden text or hidden links, submit site data or your blog to Google Webmaster Tools to get reviews back.
2. Do not Perform Cloaking
Cloaking is the technique of showing different content or URLs for your site or blog visitors and for search engines. An example is the page displays the HTML text to search engines, and display the same page with an image or video content for your site or blog visitors. Similar to the technique hidden text or hidden links, Google Penguin will consider a site or blog that does cloaking as Untrustworthy sites and will remove the site index or blog.
What to do:
a. If you ever do cloaking, immediately remove or display the same content or URLs in the eyes of both visitors and search engines.
b. If you use an image, use the attribute "ALT" to describe the image.
c. If you use Javascript, please use the attribute "noscript" tag.
d. Once you are sure that your site or blog does not violate the rules of this cloaking, blog post or site data to Google Webmaster Tools to get reviews back.
3. Do not Make Stuffing Keywords
Keywords stuffing is an SEO technique that is done by the page or blog site with certain keywords to get high rankings in the search engines. For example, writing articles with keyword density (keywords density) is more than 10 times (over-optimization). Keywords stuffing is also usually done in the meta tags and post tags. Maybe you've come across a site or a blog which features a large number of keyword search results (search terms) with lots of commas in the post footer tags. That is one example of stuffing keywords to target Google Penguin penalty.
What to do:
a. If you've ever done stuffing keywords, remove them immediately and make meta tags or any post tags appropriately.
b. If you use the Search Term Tagging plugin, you're better off this plugin does not show search terms or results of this plugin.
c. If you put a link in the footer sidewide, make sure the link is relevant to the topic of your website or blog. For example, the link "premium theme" Hidden WP theme for blog review.
d. Write the title and content of your blog with a reasonable level of keyword density (3-4 repetitions). It is better to reconsider the use Easy WP SEO plugin is relatively unnatural.
e. Once you are sure that your site or blog does not violate the rules of hidden text or hidden links, submit site data or your blog to Google Webmaster Tools to get reviews back.
4. Do not Make Duplicate Content
Duplicate content is content sites or blogs that exactly match the site content or other blog. Duplicate content can also occur in the same site or blog. Website or blog with a duplicate content penalty is one of the targets Google Penguin and risk removed from Google search results.
What to do:
a. Never again do copy paste content from other sites or blogs.
b. Use 301 Redirect to prevent Google from indexing robot duplicate content on your site or blog.
c. If you are doing an internal link, try to always be consistent. Do not make a different link to page 1 of the same, for example: http://www.contoh.com/page/ and http://www.contoh.com/page and http://www.contoh.com/page / index.htm
d. Be careful if you do syndicate content. If possible, always ask for a syndicate of backlinks you do.
e. Once you are sure that your site or blog does not violate the rules of this duplicate content, send the data your website or blog to Google Webmaster Tools to get reviews back.
f. If you have two blogs with the same content but one account, to avoid different ads, because then thought blogs were not qualified
5. Beware the Malware page or Badware
Or badware Malware is software designed to damage a computer, network, website or blog. Malware or badware includes virus, spyware or Trojan. If your site or blog infected with malware or badware, then Google will provide "flagged" which means your site or blog in the category of dangerous. Consequently, your site or blog will not be indexed by Google and of course the robot will disappear from Google search results.
What to do:
a. If your site or blog has been hacked or accidentally infected with malware, virus cleaning immediately do offline.
b. Once you are sure that your site or blog has been "clean", send the data to your website or blog for Google Webmaster Tools and Google will review re-release the "flagged" for your site or blog.
6. Avoid Creating Doorway Pages
Doorway pages are web pages or blogs with content (generally low quality) that are filled with keywords to get high rankings in the search engines and aimed at bringing visitors to one particular destination page. Doorway pages often create a site or blog visitors feeling frustrated brought swirling towards one common goal. Google Penguin will penalize for websites or blogs that do this technique.
What to do:
a. Do not make a doorway page if you do not want to receive negative results from Google Penguin.
b. If you have a website or blog page with the structure of a doorway page, immediately improve those pages with SEO optimization perspective.
c. Once you are sure that the website or blog you do not break the rules doorway page, or blog post on your site data to Google Webmaster Tools to get reviews back.
7. Ensure Provide Unique and Relevant Content For Visitors
There is nothing wrong if you have a website or blog monetized with affiliate programs. But if you want your site or blog gets high rankings in the search engines, it is unique and relevant content for visitors is highly recommended. Google Penguin target site or blog original content is poor or no original content at all (aka duplicate content). So, try to continue to provide quality and useful content for your site or blog visitors
What to do:
a. Check back for your site or blog to make unique and relevant content for visitors.
b. Do not fill your site or blog simply copy the content (copy and paste).
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Well, that's 7 ways you can do to avoid the negative impact of Google Penguin.
